✳︎ About us

Beauty that
looks like you,
only brighter.

LUMIMI is everyday makeup for when you want to bring out your features and keep a natural look. Choose from foundations, concealers and lip products made for a daily routine — not only for a special occasion.

Hybrid
Makeup + skincare in one
Light
No heavy layer
Radiant
A natural result

✳︎ What is LUMIMI

Cosmetics made for one purpose.

LUMIMI was born from a search for everyday makeup that not only looks good in a photo, but is also comfortable in a woman’s real life. That is why we choose products that are simple to use, easy to match to your own skin tone and pleasant to wear all day — from the morning coffee to an evening meeting.

The direction in which we keep improving our shade range and formulas is shaped by daily work with customer reviews — 905 of them so far.

A woman outdoors applying LUMIMI lip gloss, holding an open compact
A natural result

Looks like your skin on its best day — not like an extra layer.

Comfort on the skin

Worn from morning to evening without any heavy feeling.

Simple to use

One step instead of several — less time in front of the mirror.

Everyday ritual aesthetics

Packaging and textures you enjoy seeing on your shelf every morning.

Three LUMIMI bestsellers — foundation, mascara and lip gloss — together on a table

✳︎ Selection

What matters to us in a product

Before a product joins the LUMIMI range, we look at four things:

  • 01
    Formula

    Formulas that do a specific job — from adapting to your shade to covering the under-eye area.

  • 02
    Ease of use

    Applicators and textures made for an everyday pace, not just for a photoshoot.

  • 03
    Packaging

    Practical to carry in a bag and comfortable to use every day.

  • 04
    The makeup result

    We check how a product looks at different times of day and on different skin tones.

✳︎ Proof of trust

It matched perfectly, no need to think twice about the shade.

Loreta — about the colour changing foundation

„It looks very natural on the skin and does not feel like heavy makeup.“

Sandra U. · Universal concealer

„The best foundation I have ever tried.“

Raminta · Cushion foundation
905 verified reviews Read more

✳︎ The name

What does LUMIMI mean?

Two syllables, two ideas.

Lumi
Light

From the Latin lumen — light, radiance.

Mi
Personal

For us „Mi“ stands for what is personal — the bond with yourself and how a woman feels in her own eyes.

Together — „my light“: the inner glow that shows when you trust yourself.

✳︎ Bestsellers

Start with the favourites

Full collection
LUMIMI color changing foundation NEW EDITION, white bottle with a gold cap

Color changing foundation

Adapts to your skin tone and gives a natural glow.

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LUMIMI universal concealer for face and under-eye area, black applicator with a gold part

Universal concealer

Covers signs of tiredness without weighing the skin down.

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LUMIMI cushion foundation, open black compact with a gold rim

Makeup foundation – cushion

Fast, even coverage with a comfortable sponge applicator.

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