✳︎ About us
Beauty that
looks like you,
only brighter.
LUMIMI is everyday makeup for when you want to bring out your features and keep a natural look. Choose from foundations, concealers and lip products made for a daily routine — not only for a special occasion.
✳︎ What is LUMIMI
Cosmetics made for one purpose.
LUMIMI was born from a search for everyday makeup that not only looks good in a photo, but is also comfortable in a woman’s real life. That is why we choose products that are simple to use, easy to match to your own skin tone and pleasant to wear all day — from the morning coffee to an evening meeting.
The direction in which we keep improving our shade range and formulas is shaped by daily work with customer reviews — 905 of them so far.
Looks like your skin on its best day — not like an extra layer.
Worn from morning to evening without any heavy feeling.
One step instead of several — less time in front of the mirror.
Packaging and textures you enjoy seeing on your shelf every morning.
✳︎ Selection
What matters to us in a product
Before a product joins the LUMIMI range, we look at four things:
- 01Formula
Formulas that do a specific job — from adapting to your shade to covering the under-eye area.
- 02Ease of use
Applicators and textures made for an everyday pace, not just for a photoshoot.
- 03Packaging
Practical to carry in a bag and comfortable to use every day.
- 04The makeup result
We check how a product looks at different times of day and on different skin tones.
✳︎ Proof of trust
It matched perfectly, no need to think twice about the shade.
Loreta — about the colour changing foundation
„It looks very natural on the skin and does not feel like heavy makeup.“
Sandra U. · Universal concealer„The best foundation I have ever tried.“
Raminta · Cushion foundation✳︎ The name
What does LUMIMI mean?
Two syllables, two ideas.
From the Latin lumen — light, radiance.
For us „Mi“ stands for what is personal — the bond with yourself and how a woman feels in her own eyes.
Together — „my light“: the inner glow that shows when you trust yourself.
✳︎ Bestsellers
Start with the favourites

Color changing foundation
Adapts to your skin tone and gives a natural glow.
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Universal concealer
Covers signs of tiredness without weighing the skin down.
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Makeup foundation – cushion
Fast, even coverage with a comfortable sponge applicator.
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